Power Dialer

Power Dialer software for outbound sales – The perfect dialer mode for combining agent efficiency and customer satisfaction

The power dialer software allows your agents to make contact with customers efficiently and smoothly.

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What is a power dialer?

A power dialer is an automatic dialer mode that lets your agents concentrate on what they do best – sell. The power dialer software automatically makes a defined number of calls on a contact list and assigns them to your agents when they become free.

With a power dialer, you can define the calls-to-agent ratio and adjust the amount of numbers that are dialed simultaneously. This reduces the time agents spend waiting for contacts to pick up.

If you have 10 agents, a power dialer might, for example, keep 12 lines open all the time so that your agents are likely to have a new customer waiting for them just when they finish their last call.

What are the benefits of using a power dialer software?

The flexibility of a power dialer creates a sweet spot between agent efficiency and customer satisfaction. On the one hand, as the dialing speed is flexible, your agents can work at an intensity that best suits the ongoing campaign.

On the other hand, customers do not receive ghost calls, as long as the call-to-agent ratio is balanced well.

Eliminating the manual dialing and unnecessary dialing time significantly improves agent efficiency. Having the agent ready to take a new call when the previous one ends minimizes idle time.

Who benefits from using a power dialer?

A power dialer is most beneficial for small or medium-sized outbound sales teams of up to 15 agents. For small and medium-sized teams, using a predictive dialer isn't advised, since the agent pool isn't large enough to ensure smooth and fast contact with a free agent.

A power dialer is most suited for medium or high-quality contact lists, such as existing customers, where contacts are likely to answer your agents' calls. It's also good for longer calls, i.e. calls that take over two minutes.

Increase the efficiency of your sales campaigns

LeadDesk’s cloud-based Power Dialer software allows your agents to make more calls in less time. It optimizes your operation by decreasing your agents idle time. They can focus on making sales instead of going through long contact lists and constantly thinking about call order.

How does a power dialer differ from other automatic dialer modes?

A power dialer is similar to other automatic dialer modes such as progressive and predictive dialers. There are, however, major differences that can affect your operation.

Progressive dialer vs. power dialer

A progressive dialer is a good choice for existing customers or medium to high-quality contacts, as it improves efficiency without sacrificing customer satisfaction. It waits until the agent has finished with the previous call before automatically dialing the next number. This way you get decent agent productivity with no risk of the customer picking up with no agent free.

Many companies advertise power dialers. What they are actually offering is a progressive dialer. While both dialer modes are automatic, a power dialer should always have more lines open than there are agents. Having more lines open creates the extra efficiency.

Predictive dialer vs. power dialer

A predictive dialer is the go-to solution when you have a large number of agents and a long list of low-quality contacts. A predictive dialer uses an AI-powered algorithm to maximize the number of active calls.

It optimizes agent efficiency aggressively by calling a large number of contacts with little guarantee that there are enough agents to serve them. A predictive dialer thus has the risk of abandoned calls and low customer satisfaction.

5 tips to make the most of a power dialer


Integrate with CRM to reach the right contacts

A good way to secure that you’re targeting the right people with your ower Dialer campaign is to use a contact center software that allows you to extract contact lists and data straight from your CRM. Try LeadDesk for free.

Use analytics to validate your choices

Continuous analysis ensures that you have picked the right dialer mode for your campaign. If agent performance, campaign activity and sales reports indicate that results aren’t up to the standard you expected, maybe another dialer mode could do the trick.

Find the right calls-to-agent ratio

The strength of a power dialer is that it provides a decent customer experience compared to a predictive dialer. Achieving this, however, requires the perfect balance in the calls-to-agent ratio. This way you can significantly improve efficiency without sacrificing customer satisfaction. Your agents will also be happy making sales instead of waiting idle.

Scale according to your needs

LeadDesk’s Power Dialer campaigns are completely scalable. If your campaign proves successful, you can bring more agents in at any time.

Cold calling made easy

A power dialer is perfect for going through a long list of contacts. Cold calling is still a valid tool for creating a genuine relationship with customers. As long as you have at least a medium-quality contact list at your disposal, you could drive more sales with personal cold calls than with emails.

Power Dialer FAQ

How do I set up Power Dialer?

Power Dialer is a standard feature of LeadDesk, and thus included in every plan. Setting up LeadDesk only takes minutes, start your trial now.

Does Power Dialer require extensive training?

No. Power Dialer is an easy-to-use dialer mode that doesn’t require specific agent training.

I operate a small contact center. Should I use Power Dialer?

Yes, you should. Power Dialer is especially effective for small or medium teams, which makes it a perfect solution for you.

There are so many dialer modes. How do I know which one to use?

We hear you. LeadDesk is versatile, but each feature has its own purpose. You can learn the basics about dialer modes in our Total Guide to Contact Center Dialer Modes.